Madrid Protocol

International trademark registration through the Madrid Protocol.

Extend your trademark protection to other countries based on your Brazilian application or registration, with a single international filing and dedicated monitoring across each designated country.

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How protection works

One application, multiple countries.

The Madrid Protocol is an international treaty administered by the World Intellectual Property Organization (WIPO). Brazil joined the system in 2019.

With it, a business files a single international application through the INPI and designates the target countries for protection. Each designated country examines the application under domestic law and decides whether to grant registration.

During the first five years, the international registration depends on the basic Brazilian application or registration. If the home mark is denied or cancelled within this period, the international protection is affected to the same extent.

Who it is for

When it is worth it.

Selling to other countries

Cross-border e-commerce, direct exports, or distributors outside Brazil.

Planned international expansion

Opening branches, franchises, or joint ventures in overseas markets.

Foreign investment rounds

Fundraising rounds, M&A deals, or licensing where IP ownership abroad is evaluated.

Preventive protection

Preventing third parties or bad-faith actors from registering your brand in target markets first.

In certain cases, direct national filing in a specific country is preferable—such as when a country is not part of the Madrid System or when the mark requires distinct specifications. We recommend the optimal route for each target market.

Steps

How we manage your application.

Follow every update on WhatsApp, with straightforward guidance.

Market strategyWe define the priority countries and the basic Brazilian application with you.
Clearance searchWe check for identical or conflicting marks in each target jurisdiction.
International filingWe prepare the application, which INPI certifies and transmits to WIPO.
National examinationEach designated country has 12 to 18 months to issue any office action or provisional refusal.
Monitoring & managementWe monitor status updates from each office and guide next steps through grant.

FAQ

Frequently asked questions

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Do I need a granted registration in Brazil first?

You only need a filed application at the INPI to serve as the basis for the international filing. You do not need to wait for final grant in Brazil.

Can I add more countries later?

Yes. Additional countries can be added to the international registration at any time through a subsequent designation.

How long is the international registration valid?

Ten years, renewable for equal successive periods. Protection in each country depends on the local authority grant.

What happens if the Brazilian application is rejected?

During the first five years, the international registration is cancelled to the same extent. In that case, it can be transformed into national applications within the system deadline.

How are costs determined?

Costs depend on the countries chosen, as each has specific individual fees. We present a transparent, fixed proposal prior to filing.

Free consultation

Let's review your international case.

Tell us where you want to protect your brand. A specialist replies within 1 business day with an initial assessment and clear path.

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